For almost every transaction, there are usually four questions that can be asked about its occurrence: who, what, when, and where? For most roles in business analytics, being able to easily answer these key questions leads to better decision-making, planning, and root-cause analysis. In my role as a Demand Planner, answering these questions is fundamental to understanding a forecast. Questions like: “who is ordering this product?”, “when is inventory expected to reach the Distribution Center?”, and “which accounts are in the forecast?” are all important questions to answer quickly and with conviction. …

Peter Carley

Analytics professional with a passion for telling stories and answering new questions with data

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